Qualifica - A cross-platform educational app for skill enhancement

Qualifica app mockup
Client
A pioneering mobile-first EdTech company dedicated to skill development and career growth.
Industry
Education
Company Size
30 - 50 employees
Headquarters
Belo Horizonte, MG
Project Duration
8 months (Jun 2015 - Feb 2016)
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A comprehensive educational platform that empowers users to assess skills, enhance learning, and explore career opportunities in a mobile-first experience.

My team and I built a comprehensive suite of tools that enabled interactive learning and real-time feedback, fundamentally transforming how educational content was delivered and consumed. This platform became instrumental in growing the company to nearly two million dollars in annual revenue. I am particularly proud of this project for several reasons:

  1. Durability and Technical Excellence: The backend application has been running smoothly without any significant refactoring for the last ten years. This longevity showcases the soundness of the technical decisions we made as a team, illustrating our ability to deliver solutions that stand the test of time.
  2. User Impact and Value: The positive feedback and success stories from users are incredibly rewarding. It’s one thing to write beautiful code, but it’s another to create something that genuinely benefits and adds value to society. Knowing that our platform has made a real difference in people’s lives is profoundly gratifying.
  3. Learning and Growth: The development process was a massive learning curve. We built five different front-end versions from scratch, each iteration improving upon the last. This hands-on experience provided me with insights and knowledge that no formal education could match, pushing my technical and problem-solving skills to new heights.

Key Features of the Qualifica Mobile App:

  • Intuitive User Interface: Built as a Single-Page Application (SPA) using the Ionic framework, the app provides a responsive and engaging user experience that meets the demands of modern learners.
  • Course Engine with diverse content formats: Includes a powerful course engine supporting various content types, such as text, videos, quizzes, and more, catering to different learning styles and enhancing engagement.
  • Social authentication and account creation: Supports authentication and account setup via Facebook, Google, and internal services, streamlining user access and ensuring secure account management.
  • Flexible billing options: Offers multiple billing formats, including App Store, Play Store, and carrier billing, providing users with convenient payment methods.
  • Dynamic content and permissions: Designed for flexibility, allowing personalized content delivery and permission-based access tailored to individual learning needs.
  • Robust API and reporting: Developed with Lumen PHP and MongoDB, the backend API handles thousands of requests daily and leverages Event Sourcing for real-time insights and reporting.
  • Multi-Tenancy platform: Enables the creation of multiple, distinct applications for different projects, supporting Qualifica’s scalability and adaptability across educational initiatives.
  • Cross-Platform accessibility: Available on Web, Android, and iOS, the app extends its reach to users on multiple devices, ensuring flexibility and convenience.
  • Much much more: Gamification, push notifications, offline mode, and more features that make the app a complete educational platform.

Results and Impact:

  • High user approval: The app has achieved an outstanding average rating of 4.8, demonstrating strong user satisfaction and engagement.
  • Above market course completion rates: With a completion rate surpassing industry standards for MOOCs (massive open online courses), the app fosters greater commitment and success among learners.
  • World-Class Net Promoter Score (NPS): Qualifica’s app has earned an NPS that positions it as a top-tier educational platform, indicating exceptional user loyalty and advocacy.

Working on Qualifica has been the most rewarding experience of my career, greatly enhancing my technical expertise in PHP, Laravel, and mobile app development. Beyond the technical growth, it also deepened my dedication to leadership and reinforced my commitment to building impactful tools that make a meaningful difference in users’ lives.

Qualifica app interface
Qualifica app features
Qualifica app user experience
Qualifica app feedback

Hear it straight from Qualifica

"The Qualifica mobile app has redefined how our users evaluate their skills and pursue career growth. The team's expertise and commitment were crucial to achieving this success."


Ricardo Drummond

Ricardo Drummond

Founder of Qualifica